Common Core Commercials: Who Pays?

A firm believer in limiting screen time, I try my best to follow through. But I do recognize that it is not the root of all evil.

I DVR DWTS and Chopped to indulge on nights when I am not blogging, reading,  or passing out from exhaustion. But all day, I keep the TV off the vast majority of the time. However, my youngest boy is almost 4 and loves the shows Rescue Bots and How It’s Made. How It’s Made is educational, but the Rescue Bot obsession drives me nuts.

The Rescue Bots is a cute show, don’t get me wrong. Not much violence, no guns really, and some funny irony for the parents stuck watching. But my issue isn’t with the show. We can’t get the show On Demand, so we have to DVR it.  That means commercials. I try my best to fast forward, but sometimes it just isn’t possible.

Well today I was in the kitchen washing dishes and heard a commercial for the Common Core. I shut the water off and walked in just in time to see it was sponsored by the Urban League, Comcast and NBCUniversal. I rewatched it, and was so angry by what I saw.

Here are links link to the two ads that ran during that television show:

Put Our Children 1st PSA – Everybody Wins

Put Our Children 1st PSA – Full Potential

The president of the urban league, Marc H. Morial, has an impressive resume as an entrepreneur, lawyer, professor, mayor, CEO…yet he has no experience as a teacher. Having taught for 5 years in the ghettos of Baltimore, Brooklyn, and Newark, I can, without reservation, tell you that he was either paid a whole lot or just simply never stepped foot in an inner city classroom. Even in the suburbs, there is a pervasive divide when it comes to race and socioeconomic status. This divide was not remedied by No Child Left Behind (NCLB), and it won’t be by the Common Core either.

How will Common Core be equally implemented in schools overrun by violence, drugs, and gangs? How will Common Core feed all of the children who come to school hungry, sad, angry, or all of the above? How will it fix the segregation in our nation’s schools? Before I taught in the suburbs of NJ, I taught in 3 schools in 3 different states where poverty reigned, and I did not have a single white student.  How will Common Core fix the inequality, corruption, complacency?

Not to mention that when money is tied to test scores, people will cheat. I am not saying they might, I am saying that they WILL. How do I know? Because I have witnessed it with my own eyes. In Baltimore, I had a principal come into MY 3rd grade classroom and make kids erase the wrong answers and fill in the right ones.

In Brooklyn, I had a test booklet from the previous year slipped onto my desk after school hours with instructions for me to review it with my students days before the test. That test booklet had more than 50% of the same questions on the test my students took. The testing companies repeat questions from year to year, therefore usually they only release tests that are already 5 years old. I never found out where that test booklet came from, but all of the teachers in the grade received one on the same day in the same way. Thankfully and by sheer luck, I ignored the note and decided that my kids did not need anymore practice. But during the test my classroom phone rang and a fellow colleague was terrified because his students recognized the questions and accused him of cheating.

This is the dirty side of education. The one most people don’t hear about. But I can assure you, that I have no hidden agenda. I just want the empty promises that these commercials promise to be true. That’s why they make me so angry.

Comcast and NBCUniversal won’t sponsor my message….because the truths I speak simply don’t make anyone money.